If someone had told me two years ago that I was going to have a career in sales, I would have thought they were crazy.
However, here I am today, thoroughly committed to a sales-driven organization.
Mistake? Not at all.
What caught my attention when looking into Meltwater News was the consultative aspect of the sales process. I had never wanted to work in sales, but the idea of being a consultant had always sounded intriguing.
Interestingly enough, Meltwater News software does not sell itself. It relies heavily on the sales consultant driving the sales process, and is completely dependent on his or her ability to pinpoint the client’s needs and consult with them on ways to use the system to benefit their business operations. One glance at the Meltwater News software will not reveal its capability to help a company gain competitive advantages, increase revenue, identify threats and opportunities in their industry, generate new sales, and improve their bottom line.
We, as Meltwater News sales consultants, must think on our feet and do a thorough needs-analysis with each and every person we speak with to. Inevitably, what a Marketing Director is interested in will be vastly different from what the CFO of the same company may need to know on a daily basis. Our job as consultants on the Meltwater News service is to brainstorm with the potential client to make sure we are able to hone in on these various topics of interest to provide the most comprehensive intelligence report available. Without the consultative approach, our product would be obsolete.
I’ve found that this skill is highly rewarding, in that you are able to work from the ground level with a client to build up a system that will inevitably help them make informed business decisions going forward.
Sitting here, listening to one of my guys in the New York office, Bradley, explain this approach to a prospective client, I’m filled with a sense of pride. Pride in what we can provide our clients, and pride in the sales consultants who work so hard to bring value to the table.
When a client comes on board, we get genuinely excited, knowing how much hard work and consulting went into that account. It is an incredible feeling when you seal the deal and ring that bell, knowing that all of your hard work has ultimately paid off.
Some pictures from Meltwater News’ New York office:
The Team gets behind Kusal on a sales call
Andrew rings the bell after closing a deal
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I definitely agree with you Jenny! Great post and great pics!