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Former TV news reporter who made the jump to Corporate Communications at Meltwater. Location: San Francisco CA Education: BA Philosophy, Wellesley College 2004 MS Broadcast Journalism, Boston University 2005 Fanatical about: Yoga, food, road cycling, great video production and swimming
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Last Thursday evening I was invited to speak on a panel at an event held by Beta Alpha Psi, a business fraternity at UC Berkeley.
The event was part of the organization’s Spring Executive Series, as explained on their website:
Beta Alpha Psi presents Executive Series, Spring 2010: Generation Y – Social Media. The event will feature a panel of top executives from leading social media firms, such as Yahoo!, Google, Facebook, Zynga, Skype, Yelp and Meltwater Group. Panelists will share their professional experiences and provide their insights into recent developments in the fast-changing industry. Students will have the opportunity to network…
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Former TV news reporter who made the jump to Corporate Communications at Meltwater. Location: San Francisco CA Education: BA Philosophy, Wellesley College 2004 MS Broadcast Journalism, Boston University 2005 Fanatical about: Yoga, food, road cycling, great video production and swimming
Read my posts |
Some of my Meltwater colleagues recently sent around a thought-provoking piece published recently in the New York Times. Guy Kawasaki, a co-founder of Alltop, a news aggregation site, and managing director of Garage Technology Ventures, reflects on lessons learned so far in his career and gives advice on building important skills.
His first job, of all things, was selling jewelry, and he says he learned a fundamental lesson: “… how to sell. Sales is everything. As long as you’re making sales,” he says, “you’re still in the game.”
Guy interestingly goes on to criticize the investment banking and consulting professions, advising graduates…
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Joined Meltwater in 2006 after working as a Civil Engineer and a short, unsuccessful attempt at comedic acting. Currently the Managing Director of Meltwater Buzz Client Relations.
Location: Chicago, IL
Education: BS Civil Engineering, Northwestern University 2005
Fanatical about: Architecture, XBox, Puppy Bowl
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On a daily basis, I speak on the phone with clients of different ages, different levels of experience, and from different industries. In a nice little bit of juxtaposition, there are times when I hang up with a first-year marketing manager, pick the phone back up and immediately begin a conversation with a seasoned CEO. Regardless. I learn a lot in these conversations and, once in a while, I get to teach clients a thing or two about how to effectively use social media.
However, I’d like to take this opportunity to highlight some odd things that I’ve picked up on…
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One of the most interesting aspects of working at Meltwater has been truly understanding the difference between sales vs. management. On our sales “playing field” here at Meltwater, we basically have three roles—Sales Consultant, Sales Manager, and Managing Director. I like to refer to these roles in sports terms: Player, Team Captain, and Coach. Our goal as a company is not to hire just sales coaches or salespeople—we hire future managers who first have to master the sales process.
In many aspects of life, you can pretty much spot the difference between a player and their coach. Sometimes, coaches were not good…
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