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Entries from August 31st, 2009


 

Criteria for Success

Posted August 31st, 2009 By Guest Blogger  | 3 Comments

mest

Each August, the new incoming class of Entrepreneurs in Training (EITs) begin their training at Meltwater Entrepreneurial School of Technology (MEST).

The third group of EITs, the class of 2011, started at MEST this month. Their goal: learn how to start a software company that sells to international markets.

As I looked at these eager new EITs, I realized they were all very excited about the awesome opportunity that lay in front of them. They each had the ability to showcase their skills while proving to the world that talent does exists in Ghana. So I wondered if they also felt a bit overwhelmed with the challenge of it all, or even doubtful or intimidated.

As the Senior Faculty member for the class of 2009, I have been working with EITs for the past 18 months, and last week I offered my advice to the class of 2011.

This is what I told them:

First of all, it is really hard for both you and I to predict who will be successful… but I have a perspective on what can increase your chances of success at MEST.

Let me tell you a story. When I was 21 years old, the thing I wanted most in the world was to ride my bike across the US. An organization, Bikecentennial , offered trips as a way to celebrate the bicentennial of the US. They were very expensive and way beyond my means. How could I possibly get to go on one of these trips?

I saw an ad from Bikecentennial looking for trip leaders. Could this be…

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→ 3 Comments Category: Professional Advice, Uncategorized

 

Web 2.0 Giant vs. Manufacturing Behemoth

Posted August 28th, 2009 By Kimling  | 6 Comments

Out of curiosity, I recently ran a quick analysis via Meltwater News to see how frequently a new social networking company (Twitter) and a traditional corporation (General Motors) show up in the headlines. Each of these companies have experienced a meteoric rise in media attention, albeit for drastically different reasons. Would either one of these companies receive more headline coverage in both social media (blogs) and traditional online media?

The results are interesting. From March - August 2009, Twitter showed up in blog headlines nearly 3 times more than auto manufacturing giant, GM. However, in traditional online news media, it was nearly the complete inverse.

If you think about it, it makes sense. Twitter (a social media company) received the most coverage in its respective industry channel. General Motors, the largest US automaker, obtained most of its online coverage through conventional news sources.

The question is:

IF/when Twitter becomes an established mainstream company, will its coverage move towards traditional news media as opposed to blogs?

(please note the color changes between the two charts)

twitter-and-gm-headlines-blogs

twitter-and-gm-headlines-in-news

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→ 6 Comments Category: Uncategorized